Everyone graduating college is doing the same thing: looking for a job. So how can you stand out from hundreds of online applications all flooding in at the same time of year?
Easy: go offline.
I hit the pavement (and the post office) with these postcards featuring my own illustrations of busts (hence the hashtag) to get my work in the very hands of the people I wanted seeing it most.
A series of postcards sent via snail mail to different creative directors, designers, and recruiters at agencies I also wanted to be at.
Cards featured my own illustrations in bright colors, and the question "looking for a designer?" on the back, with a handwritten note from yours truly. The cards also included my website and contact info, driving traffic to my portfolio.
Every campaign now needs a social integration, so I also created social media posts highlighting the campaign and letting people know to message me if they, or someone they knew, were looking to hire and wanted a postcard.
I also integrated the campaign into my #inktober efforts for the month of October, creating a new bust for every day of the challenge I participated in (which, of course, were posted under #EmploymentorBust)
There were four postcards, each featuring an original illustration based on themes of classical art, sculpture, and mythology.
(from left to right)
Top: Patron Saint, Petrichor
Bottom: Palm Reader, Persephone